Data doesn’t lie! It is what is. It is reality. And if you want to grow your business you need to know the facts…
From a July 2018 Wordstream study…..
…but there is the deal….Google Ads for roofing can break the bank if you don’t know what you are doing…. take for example our client that made the expensive mistake of taking this task while trying to run his business.
The month before we met him his campaign generated a single conversion and it cost him $751.29. To add insult to injury, the “lead” was for a $500 repair job that he didn’t even close.
So here is what we did for him….
We scheduled a campaign audit, and we walked him through everything that was happening in his current campaign and explained how we could fix it. We actually didn’t change his budget… the campaign was so bad Google just wouldn’t show his ads (you know you suck when Google won’t take your money).
We hooked him up with high converting landing pages, cleaned up all the garbage keywords he was bidding on, fixed some basic targeting mistakes that 99% of Good Advertisters make, an started split testing ad copy.
Oh....and this all happened in the first month of working with him....
We improved every metric in his account....(ok, sure he spent $500 more but I don't recall him ever complaining that he went from one miserable repair lead to 33 new roof install leads. Heck, his cost per clicks even dropped.... and this is what happens when a campaign is dialed in. Want to see if your company could qualify for similar results?